Afsoon Talai is a graphic designer residing in New York City, with a love for typography, color, and paper design.

After graduating from Rhode Island School of Design with a degree in graphic design, Oklahoma-born Afsoon moved to NYC and went on to work at InStyle magazine before taking on the role of senior designer at Fête, an event planning and design firm. At Fête she was in charge of all aspects of graphics and production, from design and meeting with clients to obtaining quotes and creating production files.

After working full-time for several years, Afsoon decided to go freelance and run her own design business. Along with personal and commercial projects, Afsoon helped co-create—and is currently visual arts editor and art director at—B|ta’arof Magazine, a print magazine featuring art, essays, curated archives, and oral histories about Iranians across geographic and generational borders.

In 2011, Afsoon founded Golreezan with the goal of creating a brand of Persian-inspired products that would speak to her own culture and history. After launching the brand with a wide selection of paper goods in Persian, Golreezan has since expanded to other languages (Hebrew, Armenian, Arabic, Urdu, and Hindi) and products (posters, children’s products, home décor, and apparel.)

When she’s not designing, crafting, and creating, you can find Afsoon browsing through the Union Square Farmers Market or cooking up Iranian food in her NYC kitchen. Her specialty is lubia polow.

For inquiries, questions, or hellos, please contact Afsoon at